---
title: Campaign types and statuses
description: Reference for campaign modes, lifecycle states, call states, and qualification outcomes.
---

## Campaign types

### Static

Every eligible contact follows the configured attempt and retry policy. Use it for announcements, reminders, surveys, and standard outbound workflows.

### Quick qualify

Designed to identify positive leads quickly. Each contact can progress through qualification rounds:

- **Positive** — qualified terminal outcome.
- **Negative** — disqualified terminal outcome.
- **Unreachable** — terminal after the configured attempt policy.
- **Neutral** — may continue to another qualification round.

Configure maximum qualification rounds, attempts per day, maximum active days, cooldowns, and escalation behaviour.

## Campaign statuses

| Status | Meaning | Can resume? |
| --- | --- | --- |
| `draft` | Configuration exists but calling has not started | Start or schedule |
| `scheduled` | Waiting for its scheduled start | Yes |
| `active` | New calls may be placed | Pause |
| `paused` | Progress is retained; new calls are held | Yes |
| `completed` | No eligible work remains | No |

## Contact attempt statuses

| Status | Meaning |
| --- | --- |
| `pending` | Eligible but not yet attempted |
| `in_progress` | Attempt is being processed |
| `completed` | Contact reached a terminal successful attempt state |
| `failed` | Attempt failed |
| `no_answer` | The call was not answered; retry policy may apply |
| `removed` | Contact was removed from the campaign audience |

These campaign-contact states are different from the lead status stored on the main Contact record.