---
title: Integrations overview
description: Connect telephony, lead sources, messaging, advertising, and downstream CRMs.
---

VaniAgent integrations appear in two product areas: **Integrations** for providers and outbound webhooks, and **Contacts → Integrations** for lead-source sync. This guide brings both together.

| Integration | Direction | Purpose |
| --- | --- | --- |
| Twilio, Exotel, Tata Smartflo | Calls in/out | Phone numbers and telephony transport |
| WhatsApp Business | Two-way | AI inbox, templates, status callbacks |
| Meta Business / Ads | Inbound + management | Ad assets, lead forms, lead sync |
| Google Sheets | Inbound sync | Map public sheet rows to Contacts |
| IndiaMART | Inbound sync | Import enquiries and buy leads |
| CRM webhooks | Outbound | Deliver signed call events to your system |
| Google Ads | — | Coming soon |

## Recommended order

1. Connect and validate the provider.
2. Import or create a test contact.
3. Perform one controlled call or message.
4. Inspect the VaniAgent record.
5. Confirm the downstream callback or sync result.
6. Only then enable production automation.

:::note
Dashboard integration endpoints and credential payloads are private configuration interfaces. They are intentionally excluded from the public Developer API.
:::